A new report published by the Society of Independent Brewers (Siba) on 12th March 2020 found that 23% of 18 to 24 year olds do not drink alcohol, marking a 6% increase over the last 12 months.Meanwhile the research showed a 30% increase in sales of no or low alcohol beverages since 2016.The interest for no or low alcohol beverages has gained prominence in the drinks market.A spokesperson for Siba said that the popularity of drinking no or low alcohol beers is showing no signs of wavering.
In December, it was reported that a third of millennials in the UK were planning on hosting a teetotal Christmas.