Subsciption beer box Stock’d Up says it has identified a key weakness within the UK’s beer industry: too much drinkable beer and cider gets poured away every year.
According to Carlsberg’s 2020 sustainability report: “In a year, about 200 billion litres of beer are produced globally, corresponding to around 4 billion bottles and cans, plus numerous kegs worth £130b Euros. Meanwhile, losses can be anywhere between 2.1% to 6.4% of total production.”
Compound this with the waste created by retail stores, and wholesalers who cannot sell the product before it expires, and the outcome of beer wastage in the market is revealed.
From forgotten stock, left in the back of a depot, to unsold products in retailers, or cans that have been damaged in transit that have been refused by the wholesaler. All of these beers can be drunk and sold, but the majority of them never become available to consumers.
Stock’d Up aims to revolutionise the beer industry through its sustainable subscription box, delivering short-dated beer and cider to households across the UK at a significantly discounted price.
It is focusing on short-dated produce and acquiring products that are slow moving, damaged, or going out of date. It will deliver them straight to consumers’ doors every month.
Enjoying a pint of great beer 